034 - What does a Head of Consumer Planning, Certified Face Yoga Teacher and Habit Change Coach Have in Common? Find out with Liz Lee Who Happens to be All 3!


This week’s episode is with Elizabeth Lee, or Liz as she is known. Liz left her corporate job as Head of Consumer Planning with Diageo right before the pandemic, to start her coaching business which she had been doing for the past 8 years as a side hustle.

Liz offers coaching services to professional women who are looking to find their passion and purpose in life. She offers 2 signature programs, ‘Reigniting your Passion for Life & Living' and YB12 (Having the Best Year of Your Life). 

We talk about Liz’s interesting journey going from employee to entrepreneur and her unexpected success as a face yoga teacher too!

This was a fun conversation with a new friend and we got honest and transparent about the path of entrepreneurship. It’s not always what you’d expect, but every step is worth it because you get to learn a lot about yourself. 


Check out Liz’s work and connect with her:

  • https://www.linkedin.com/in/elizabeth-lee-5204704/
  • https://lizleecoaching.com/
  • https://www.instagram.com/lizleefaceyoga/
  • Contact Liz at liz@lizleecoaching.com


Sharon: (00:07)
Hi and welcome to The Financially Free Woman Podcast! I’m Sharon and I’m the creator of this non-financial, financial podcast about money and how money affects the work you do, the relationships you have and your ideas about freedom. This podcast is all about discovering who you really are and what you’re meant to be doing with your talents. This, to me, is your path to financial freedom - where you get to spend time doing what you love, get paid for it, and make a difference in the world. In this podcast, I also interview women who are doing exactly that - making a living with their passions, because you CAN have passion and profit. I do this in the hope that it inspires you to take the steps to turn your passions into profit. Thank you for joining me on this exciting journey. Let’s get started!

Sharon: (01:08)
Over the past 20. Yes, Elizabeth Lee has worked in Singapore as a marketing and consumer insight professional in key leadership positions. As a strategic business partner, Liz role was to lead shape and inspire consumer centric strategies to drive growth for fortune 500 companies. This is rich exposure to diverse cultures, sparked her fascination to understand people at a deeper level. This led her into the world of coaching back in 2012. And since then she's developed a deep passion for coaching others. The other cool thing about Liz is that she's also a face yoga teacher and we talk more about what exactly is face yoga on our interview. So let's get to it.

Sharon: (01:53)
Hi Liz. Hi morning. And thank you so much for joining me today on the financially free woman podcast. It's so great to have you on my show. And we were just talking a little bit before recording about the timing of when you decided to journey into this entrepreneurship, I guess, career, I don't know if you can call it that, but I wanted to share with listeners your journey, your story, because I think that while the whole reason why I started a podcast in November was I was meeting an encountering a lot of people through my training who were very financially anxious about the whole pandemic situation.

Sharon: (02:27)
And of course, some people have actually lost their jobs or they were potentially being, going to be made redundant or have seen their incomes dropped right significantly. And so I was going around, I'm trying to collect stories of different people, especially women who are, despite whatever is happening. They asked to having the courage to do what they believe in what they're passionate about and to step out and actually to create a path of their own. And of course, we'll talk a little bit about financial freedom towards the end of the interview, but let me welcome Liz and let Liz introduce herself to you guys. So Liz, could you tell our listeners what you do right now and how did you end up doing what you're doing now?

Liz: (03:08)
Sure. Thanks Sharon, for inviting me onto your podcast. So I'm a coach and I'm also a base yoga teacher. So when you introduced yourself, I mean, as you introduced guest, now, you mentioned about how people were very afraid coming out. Is it possible to come out and do your own stuff with the pandemic? The irony is that I actually set out pre COVID and not knowing that COVID hit in such a huge way. So mine is a little bit of a different story. How I actually came into it was for coaching. That was about eight years ago. I really stumbled upon it. I was waiting for a friend to have dinner. She was attending some training calls and there was this brochure on the rack nearby that I picked up and it was about coaching. And as I read it, I thought, wow, this sounds so like me. I wouldn't it's as if this is what I've wanted to do all my life. And I felt like I had come home.

Liz: (04:07)
And so I decided to sign up for it. And the course was great. It was all night sessions. So I did attend them afterwards, but I never felt tired. In fact, at the end of all the sessions, I felt really energized and United. In fact, it was a breath of fresh air. So after I graduated from the coaching course in two oh one four, I started to engage in freelance coaching on weeknights and over the weekends. And basically I work with professional women who feel stuck in their career or their life to find a passion and purpose so that they really do the things they love. That doesn't mean they quit their job, but they integrated into whatever makes them feel the most fulfilled and the most joy for they are able to integrate some of these moments into their entire life, into their entire career.

Liz: (05:00)
And that's what gives them that meaning and fulfillment. So that's what I do. And it's been a real joy, seeing my clients gain more clarity, purpose, meaning, and balance in a life. And so after eight years, because I was really questioning myself sharing in the beginning, oh, am I just on this fad? That this is really fun. But after eight years, I know beyond a shadow of doubt that this really is my passion because I'm just as excited to be as I was back then. And honestly I can see myself dangerous to a girl, much older. So last month, just before the lockdown happened, I decided to step out of corporate and come on on my own. And then for that, now that's a funny story, just a short one on that, because that's not the main focus, but it's a kind of a fun one.

Liz: (05:47)
And talking about the pandemic. It's also good because I wasn't just relying on one source of income. So I had Fazio that as another source of income and I've been in the corporate world for over 20 years, I've been in marketing and consumer insights. So I also take on freelance consulting assignments. And so these three actually help to stabilize my finances and help me to pursue my passion, which made me using coaching. So we'll face you with, that's a funny story. I, I saw some amazing changes on a close family member of mine who did bass yoga as really impressed. And I saw a market for women, especially because which woman doesn't want to look good and useful when you get older. Right? Most of us exercise our bodies, but not our faces, but did you know that we have 43 muscles in our face?

Liz: (06:40)
So if you don't mind, oh, I didn't know that. Yeah. Tell us more. This sounds interesting. Yeah. So yeah, that's right. So we have bodies mean muscles in our face. And so if you don't exercise them, then guess what they start to say. And the law of gravity doesn't help either. So you don't exercise them. You get these awful IBEX, droopy, cheek, saggy cheeks sagging next, or what I call the chicken nights, the corners of your mouth start to do it to make you look sad and unhappy and old and so on and so forth. So it's really been a fun ride for me here. And I get a lot of satisfaction just seeing how many of my clients are so happy with their results. So it's, I'm kind of drawing yet. We always think about bodies, but we don't really think about face, but officially it's exercise as well.

Sharon: (07:31)
Really interesting. Can you tell us a little bit more about what exactly, how do you go about exercising your face? And I remember when we met the last time through a mutual friend, I know that you talked about how you were teaching her face yoga and I don't know, it didn't really register at that time. I was just like, okay. Yeah. Some exercises, but now that you talk about it, it's completely natural. Right? So you don't, you basically do exercise. There's not like anything. Cause I'm quite hesitant about like either consuming orally or even putting stuff on my face. Cause I'm very sensitive skin and all that. So tell us a bit more about face yoga, how it works, what is it?

Liz: (08:08)
Yeah. So these yoga is a fun, easy way to exercise your face, to keep the muscles firm, um, and to help you have a more lifted sculpted and a more radiant face. And we combine it with posture as well as breathing, because the whole point is that you want to make sure that there's a lot of circulation in your face, right? You want the blood, the oxygen and the nutrients to be flowing up into the face. Now, if you've got that posture or bad reading, that's not going to happen. So I mean, yeah, there are things that go beyond just exercising your face. Everything has to be integrated. And when you do the exercises, you're absolutely right. It's completely natural, no injections, no Botox, no fillers, no expensive creams. You just it's too much to go into this podcast. But essentially you are very cognizant of the muscles that you want to work on. So for example, if you've got a, if you've got saggy cheeks, there are certain muscles around the cheat waivers. There's about five of them that you really need to firm up an exercise so that it lists the muscles and it keeps it in its proper place so that it should be where it should be.

Sharon: (09:28)
Yeah. So is there anything to do for that circles? Can you see my okay guys y'all are listening to the audio. So obviously you can't see, but we're on a zoom video call. So I'm showing Liz, my black dark eye circles, which I, no matter how much eye cream I do and I sleep eight hours a day and I drink water, but it's like, okay, I've got the zoom filter on now. So it looks quite good in the virtual cameras, but in person I have these dark eye circles. Is yoga going to help with that? It's a completely selfish question here, but I want to know it will gonna help me.

Liz: (10:01)
Yes, yes. The reason why it is a combination of factors and one of it is bad circulation. So because face yoga there is a particular post that you do, if you hold it for 30 seconds, it really comes a lot of blood and circulation into the face. And so it's all the, the little things that you have to work on. So the circulation also in forming the muscles around the eye area so that it also helps with that circulation around the eye. So yes, the short answer is it can help. We don't know everybody's different. I've seen some amazing results. There was this lady who had very serious eye bags and I always made my students take before pictures because you know, you see our face in the mirror every day. You just don't see any changes. So she never really noticed that it was a husband that said one day, Hey, so, and so your eye bags are almost gone. And so then she very excitedly took a picture for me, sent it to me or what it sends. She said, this is what my husband noticed and he's right. Look at the different.

Liz: (11:12)
So she's been very gracious in letting me use that as a example in my previews. So if you come from one of my previews and I encourage you to come to one of them, then you'll be able to see that it is a preview.

Sharon: (11:26)
Sorry, just so that we understand what you're talking about.

Liz: (11:29)
So just a, just a one hour session with me, where I go to the, I give you an introduction of face yoga and go through some experiential exercises. And after that you decide, do you want to come work with me either on an individual basis or on a group basis?

Okay. So I know kind of like, well, we'll go back to your first passion, which is coaching, but this is really quite interesting. Cause it's kind of like the first time I'm really talked to someone who actually teaches face yoga. So are you doing this in person or are you doing it virtually when you say, go for a preview? Just so we also want to know.

Liz: (12:03)
Yeah. Everything over zoom for now, the irony is we're not irony. But later on we sat talking about how we do things. Not everything has been online over zoom because of the COVID lockdown, but now, and beginning to come out and I've, I'll be starting to run workshops physically for some of the country clubs in Singapore, the island club and some of the others. And that will be physical face.

Sharon: (12:32)
Okay. We'll put the links at all in the show notes. So for those listeners who are interested in exploring a little bit more about this, of course can get in touch with Liz to learn a bit more. But I wanted to, you said a few things in your introduction and I want it to go a little bit deeper beyond the face yoga, which is, you talked about your first passion being coaching. So I wrote a question down because I remember you said earlier on that you saw a brochure and then you read through it and you knew that it was for you. What was it that you knew? Because sometimes when we talk about doing work that we really are passionate about, sometimes we don't even know what it is. We don't know where to start. How do I know if this is not just a passing fad? Like you say, right. And it is something that I really want to spend more time in energy on.

Liz: (13:16)
Yeah. So I love what you said because it's really true. Some things you know, and yet you don't know, and that feeling is horrible. It's so annoying. Isn't it? For me, What I really, I wish I kept that brochure. But in a nutshell, there were a couple of things. The first is I am more of a small group person. So I don't like big crowds. I can present to a big crowd, well, but I prefer one-on-one or small groups of less than 20 people. So coaching was exactly that. Before I went into this, in my roles in corporate, they would always use me or not using me. They would always leverage on me to do training for free.

Liz: (14:05)
I used to love doing that to be honest, but when the groups got really big, I didn't enjoy it as much. So that was one, the second was actually the more important one. And that was really asking questions and getting to the heart of the issue. And that has been me all my life. So when I was a child in school, whenever people have issues or they want somebody to talk things through, to come and look for me. And so I always knew that ability to help people think through things and give them a bit of a positive boost is something in my blood. It's just something that's just so me. So as I read that coaching brochure, a lot of that came to life for me, even when I came out to work, same thing when people had issues or they wanted to talk things through and come and look for me.

Liz: (14:59)
So then I never knew that there was this thing called coaching, that it could actually be a career of sorts. So as I read it, I said, wow, if they could formalize all this and you actually can make money from it. That's super cool. So, so I just said, Hey, there's no, let me just sign up. So I signed up and I was very, very fortunate at the time I was working at, at visa. And they were also looking into offering trainings of sorts. And so I asked my boss if he would sponsor this course. And he said, yes. So it was the second part of the course that he sponsored the first part I sponsored on my own. And so that really helped. It was not a cheap course I probably paid the most expensive there was in the market, but it was a very, very good course. Yes. So that's yeah. I, I think those two points just knowing in your heart, like it just struck a chord within me, Hey, this is what I've always been doing. And now if I can make it a career site, I'd like to pursue it.

Sharon: (16:06)
And how did you go from, because you said that you were in corporate and there was a little bit of, I guess, a little bit of an overlap for a period of time, because for your boss to be saying yes, to sponsor part of a very expensive coaching program that they probably saw that you could actually bring that into the company right. And contribute back. So for someone who is actually even considering doing something on their own, what would you say and how would you even take that very first step? Right. Because at some point when you want to do your own run your own coaching practice, you've got to get that first pain climb. Yeah. So how did you go about making that transition, I guess is my question.

Liz: (16:46)
Okay. Well the first is about how did I tell my boss about this? Very simply. I just said, Hey, I just want to be able to be a better manager, to be able to work with different sorts of people. And coaching is a good way of being able to learn those life skills and be able to ask those questions. So that was not built up around other people, that there is ease of conversation and ease of flow. So I pitched it that way, that it would help me in getting on with people and in being able to do a better job at work. So that worked well. And in terms of how did I transition? Well, what was always, I always gave my 110 or 200% of you will, but once what was over then, I made a decision to myself that I'm going to give this a go and see where it takes me.

Liz: (17:49)
So it wasn't a, an overnight decision, whereas, okay, I'm going to just drop everything and come out on my own. I'm quite a quite intentional. I do calculate the risk if you will. So I just approached friends and family. So I didn't go to corporates because that would obviously not be correct. And I just wouldn't have had the time for that. So I just approached friends and I got my first clients from there. And from there, I asked for referrals. So every time I finished a coaching engagement, I'll say, Hey, you've benefited from this. Would you know of two people who could also benefit from this as well? Would you be able to put me in contact with them and I'll take it from there? So I don't put the onus on them to have to explain what I do. I'll just say, give me the numbers and let me do the talking to them.

Sharon: (18:46)
So when you the, and then, so all the time you were saying over eight years before you decide to really completely step out of corporate and then do this while pretty much full-time in addition to the other stuff that you're doing. But you also talked about, I liked the idea that you talked about this multiple income streams, which sometimes, I mean, that's kind of where I'm always trying to go for as well. And that's what I was just listening to podcasts. And Bob Proctor was talking about how people never only have one single source of income. They always have multiple sources of income. So I'm always, I'm very interested to talk to people who have managed to build up my multiple sources of income, because you also talked about actually also doing some consulting work. Right. So how did you, how did you also then create that this third source of income for yourself?

Liz: (19:32)
Yeah, so the first source of income was really a job from heaven. Wow. When I stepped out, I told myself, I need to be, single-minded just focus on a coaching and go all the way. Right. But when I tended my resignation, I had an ex colleague who said, Hey, there's somebody in Singapore who may need your help. Are you open to doing some freelance consulting? And that idea never popped into my head to be honest with you, but it was second good experience. So I spoke to the needy here and it turned out to be on a five month consulting assignment. So from March to July, March to July, so we worked for five months together. And then I saw, yeah, I saw the power of just, instead of dropping everything that I used to do, just do it on a freelance basis while I also started to build up my coaching practice and also have that face yoga as a hobby on the side, which is actually now becoming a little bit more than a hobby, because.

Sharon: (20:36)
it's so interesting. Right. Who knows that could actually become your main source of income? Who knows?

Liz: (20:43)
I hope not because I honestly, I, I love it. I so much fun doing it, but I really I'd like to have more of a balance. How about that? Yeah. So back to the consulting, I think, although I didn't plan for it now, I think it's actually a wise move because why throw away everything that you've been doing? Take that, do a little bit of it again, don't let it, don't let it overshadow everything else. So the, the thing here is how do you balance everything? Cause you know, cooking is your passion. Then you do want to make sure that you've got the right proportions in place, but at the same time you've got to be flexible. Right? So, so I would see last year, five months from March to December nine months. So five of the nine months I was doing that consulting, but I didn't do that consulting alone. So this is where as a, as a business owner, you have to also be able to sacrifice as well. So when I was doing the consolidate, after I finished that, then at night I will work on my coaching and it was very intense to be on this.

Liz: (21:54)
And only when the consulting finished in July, then I had August to November because December is pretty much everybody's in depressive mood. So there wasn't much happening there. So for those ones, that's when I really pushed a lot more with the coaching and face yoga. And it's true when you focus on less, there's more impact and there's more momentum that goes with it. So what I was doing, the consulting, it wasn't as I still did the coaching, but my time was so split that there wasn't a lot of impact. And on top of that, so when I was doing the coaching, I also, I was also business-building for this Australian coaching outfit called Light and Balanced careers. And I think that's where you saw my ad as well. That, to be honest was another thought this was an intention, or this was a thought on how I could build my coaching business.

Liz: (22:51)
And it was a system that I saw while I was still working at Dr. Joel. And I thought it was very clever. It was second business in a box. Each has that done for you. So they've got, they've got materials that you just take and run with it. The whole thing is H is it business in a box? So I thought that was very clever. And when you come out, although you've got all the credentials and all the experience, if you want to go in a big way, you, you also need to write on other people that have done that for some, for some time. So I bought into the system and it really did help me to get my clients. And when they heard that I quit my job, they said, what did you have us two business built? So I've actually, I've actually started to build in Singapore from scratch. And today we've got about 10 people in the system that are also coaches for YB12. So yeah, I was doing pretty much four things last year.

Sharon: (23:46)
Okay. I have to ask this question, right. Because time, right. Which is our limited resource. How did you, how did you, how did you organize all of that and make good use of the time?

Liz: (23:57)
Yeah. So I love that you asked that question because when I came out, I was so innocent. I just thought, okay, here's a business. Let me just start it. Then I'll get the business and then I'll just run with it. And then very soon I realized, oh no, there's so much to take care of the marketing, designing, executing the programs or the back and forth correspondence is the admin, the billing, the follow up, the whole shebang. So organization and outsourcing what you can is really key.

Liz: (24:27)
Otherwise it can become a little overwhelming. So what I then quickly did was I set up systems, very simple ones. Cause look, it's my first time running my business. So just get organized. So for example, standard emails that go out, if there's a new face yoga class, for example, okay. Standard introduction, emails, stand it, follow up emails in the long run. When things are bit, when things get a bit bigger, I will invest in systems as well. So there are these apps that you can get that help you to organize everything, send out or the invites run your programs in the system itself. But that's a little bit too complex for me at this point. I don't need that, but just organizing yourself and having a system in place so that you just plug and go is very important. And then the other thing is outsourcing where you can.

Liz: (25:20)
So a lot of people know that there are two big ones out there, fiverr.com. That's where it it's called Fiverr because you just pay $5. It's $5 and you can get people to do anything, editing your videos, writing up the landing page. What else? You can get them to do a book, cover everything, anything, and everything. You can get admin help and so on. And then there's another one called Upwork. That's a little bit more up market. So basically whatever you can outsource, outsource it, pay that little extra bit of money because over the long run is going to help you save time. You should be trying to invest your time in marketing the business and not being stuck in the admin.

Sharon: (26:08)
Yeah. And so how did you decide what were the things that you were, where you said like you should be investing your time in marketing the business and because you've got a marketing background, does that, I guess that would help you, but for someone who maybe starting out, not really sure, this whole idea of how do I go about marketing the business? What would you suggest like for three important things to, to actually make sure you cover as from a macro getting point of view?

Liz: (26:33)
Yeah. So, well the first thing, okay, I'll start with, what do you outsource? So you try to outsource the more mandate routine, admin sort of things. That's what you should be outsourcing. And then in terms of marketing, the most important thing is what, first of all, you've got to, first of all, figure out who your target market is, but be very clear on who you're serving. And of course, once you're clear with that, then you've got to think about the right products or the right services that will fill the need that this target market is looking for. So that's really important. And so there's no point running off and saying, oh, I've got this great program. Let me go and run it.

Liz: (27:17)
But if you don't even know, if you don't even understand the dreams and the pinpoints of your target audience, then it's very hard to build a program that's going to suit their needs. So you really had to understand those, decide who we want to serve and go and talk to them, really find out what the pinpoints are, what are their aspirations, what are their dreams and where do they really want to go? And once you understand these two things in a lot of detail, which also means you not only just talk to them, but you also go and read more, you be where they are. You walk, where they go, then you're in a place to start developing something that's going to fill their needs. So those are the basics. If you don't get that, right, then you may end up with a program that after putting tons of time and effort into it, then you realize, oh, how come I'm not really getting a lot of people signing up for it.

Sharon: (28:15)
Yeah. Yeah. So I've also heard before the minimum viable product, the MVP where you actually go and talk to people first and actually sell the program first. And when you know, you've already got the sale, then you create the product. Would that be, I mean, I guess in coaching, maybe it's not so much like that. I don't know. But, uh, yeah. Would that be something that when you've also tried?

Liz: (28:34)
Yeah, yeah. That's the way I went after you figure out your target audience and what their pinpoints are, then you develop a call it a prototype program. So for coaching this purpose, passion thing, and then for face yoga, the same thing as well, teachers develop a little program and then you go and you just get a couple of people. And in the beginning you might sell it at a very low price. So when I started for face yoga, I won't mention my prices here because if sales gone up quite a bit, so when started, I stared at a very low price so that I get a lot of people coming in and then see that program meets their needs.

Liz: (29:23)
And then that gave me the confidence, right. To go out in a people way, because then you have the feedback forms and on what people, right. Then you go, oh, I see a pack in here. Oh yeah. Yeah. So it really the three words that keep coming out for all my face ever since you're so interested in that is more useful, more confident and happier. Yeah. Yeah. So, and people are filling these feedback forms out one-on-one right. So they're not copying each other, but these are some of the keywords that keep popping out. So then, you know, that's, what's, that's really what's landing. So you use some of that in, in all your marketing materials, whether you're on Instagram or Facebook, or when you talk to your potential clients, you can drop these words in because you know that, oh yeah. You know, already that, that is what people, uh, seeing as soon as from the program.

Liz: (30:16)
So absolutely once you've done your prototype classes and then you go out in a bigger way and you've got you go out with confidence because you know, it works. And then the best part is you get the testimonials. Right? So any your feedback forms you're always asked, Hey, if you were to tell a friend, what would you say? And then can I use this in my marketing materials? And then you just see, so you just keep building, as you go along, you take those testimonies, you put it in and you know how social proof is so important when people read it, they go, oh yeah, yeah. I want to go. I want to do that as well.

Sharon: (30:47)
Yeah, yeah. Yeah. So the other thing I wanted to ask is now looking back, what was the one thing that you wish you knew then that, you know, now in terms of you becoming a business owner and actually building up your coaching business, your face yoga business, even taking on consulting projects, would it be, was there anything like, I. , I guess the question is what were there any lessons learned that you wish you knew then, but just looking back now you have a different perspective, you would tell your younger self.

Liz: (31:15)
Yeah. So back to what I hit kind of touched on earlier on, which is all about good having good systems in place. I didn't realize how important that was because it can really get overwhelming for me. I had four things going on and yes, I probably did take on too much. And I almost fell over at one point because it was just crazy trying to call this person, send out a zoom link for us, then go in and do a strategy deck and then come back out and run another class, follow up with a potential lead invoice, another class. It was, it really got a bit much. So I think if I were to turn back the clock, I probably would have started setting up my systems while I was working so that when I came out, I could just run faster and not few around. I did feel quite overwhelmed at one point.

Sharon: (32:10)
Mm. And how did you get over that overwhelm? Because I can relate with what you're saying. I'm a, full-time working mom and I'm trying to build a business. And even simply by doing the podcast, which is the one thing I told myself right. This year, I've been sharing with everyone, right? That this year, my motto is do less make more. And it is really about a discipline of getting really focused on the one or two things that I'm really gonna focus on that is going to me the most results or closer to where I want to be at the end of the year. And of course, you know, like in life, a lot of unexpected things show up and things never really go as planned. And then, but even just to consistently get this podcast. So every single Sunday at eight o'clock, I know that I mapped out, right.

Sharon: (33:00)
The, all the things that had to be done. And it's like so much, it's like, it's not just about the interview. Like we're having now it's scheduling, contacting the people, reaching out to them, blocking the calendars. And in the zoom link, when it's done editing the podcast, doing the artwork during the shorts on and on. Right. So, and this is just for one podcast, half an hour to an hour every week. And that's it. You don't even talk about launching my program, which I'm my target, which is June to launch a program, but that's like a completely different project stream. So, and then on top of that, of course, having time to be a hundred percent present with the kids, the husband, the mom, and all of that. Right. And then still having time to do my yoga, not going to add to the mix probably. Yeah. So it can feel like a lot. So how do you, how do you, when you find yourself in that state of overwhelm, what did you do to walk through it or find a better system or actually overcome it? What was it that you did?

Liz: (34:02)
I love that question. That two things and the audience kind of see this because she's holding something up. I'm trying to figure out what I'm going to adjust it into a pause. You've got to be really clear what you want. So the way I have taught myself space scene is that life imbalance, queers, the YB12 system that I bought and why we chose for your best for miles. And one of the things that we really hone in on is being clear about your two to four goals that you want to achieve. So basically really living a life with intention.

Liz: (34:44)
So here, for example, you really sat down what are your two to four big goals that you want to achieve? So, you know, like you said, you've got a bazillion and one things to accomplish, but at the end of the day, the end of the year, what are the two or three or four goals that when you achieve it, you're going to be super happy to sending goals. It's, it's, it's different from work. You really set goals that align with who you are and, and what's most important to you. And once you set those goals, then there was a daily action plan. And so, as you can see, last year, I was not very disciplined. This was when there was so much going on. I wasn't all of this because I just couldn't, I couldn't even manage the day-to-day. But when you are very clear on what you want, then what you're supposed to do is just supposed to break it down.

Liz: (35:37)
As you can see, this is a lot more filled out. You basically need to keep yourself. Scene is you ask yourself for every week, what, uh, against each of those key goals, what are the two or three things you must accomplish? Don't put down a whole big laundry list, just things. And you know that if you achieve it, you are going to get to whatever the end goal is for them for that week or that month. And that helps to put a lot of calmness into your life because you're not trying to do everything. And when you write it down and you put it on paper, there is a different dynamic and a different momentum as you go through this and you start going through each day and checking them off. That sense of daily accomplishment makes you want to move faster. I don't know if this is all making sense, but basically everything in bite size steps.

Liz: (36:34)
So when you, when it's back to organizations, so when you're organized and you know, your end goal, the big, big end goal, but you got to break those end goals down into micro steps. And if you can achieve the micro steps, you will achieve the big goal. So it's, I mean, there's part of the program that I also work on with people as well, but it really works. I mean, for me, this is live example of how it's really working. And I find that when I, when I do this a lot more intentionally this year, the amount that I get done and how far I move it really night and day from last year. So that's, that's on, that's on organization. And then in terms of systems, I would suggest that if you had the money, if you're willing to invest, I've invested a lot in my business.

Liz: (37:21)
And I was fortunate because while I was working, I did have pretty deep pockets to do that. But now I'm very careful about what I understand, because money is so precious. But I mean, since you're, if you had the ability, I would suggest that you even look into an app where you can house everything in there. So instead of sending, try to basically try to automate whatever you can. So say you manually sending out all those links, those ads, you can schedule those reminders to go out at certain times, and everything is housed in one platform. So you can see, and you will never get lost. Whereas now we're all doing it from our emails or Gmails, and it's not very efficient because you've got anything and everything on there. It's very hard to see through and go, oh, what did I say to that person? But in that particular app or system, everything's all organized. So it's a lot more efficient.

Sharon: (38:20)
It also reminds me when I'm listening to you. It reminds me of something. My dad used to always tell us, which is less phase must be. And for me, I think sometimes it's also on the other side of the spectrum are people who want to achieve a lot. Okay. I speak for myself, want to achieve a lot and then want to do it fast and want to get results quick. But sometimes when we try to do that, we end up like being very busy with activities, but actually we're not making the kind of progress or as great a progress as if we had actually been more, like you say, be clear about what the key things are and just focus on that and actually cut out and see no to everything else, which is what I found myself this year consciously also doing, which is to say no to a lot of things, which in the past I might have thought, oh, that'd be good.

Sharon: (39:13)
If I like the opportunity, take the opportunity. Then I can get the brand out. I can get my message out, but I realized my message is not for everyone. Like you said, it's a target audience. You just want you, I mean, I'm not for everyone and I can't help everyone right. As effectively. And so it's really getting so clear on the people that I can answer that I can, that will benefit from what I have to offer and it's not going to be for everyone. And that is okay. It's not like as if it's going to be a loss, because in fact, it's going to help me focus more and actually be able to serve even more, going more deep. And you know, you hear about the thing, like the, the thing, I think Pat Flynn talks about it a lot, which is super fans.

Sharon: (39:53)
You actually don't need like the whole entire world. You just need like that small bunch who like, they don't really care what you're selling. They will invest in you because they connect with you. They connect with your identity. They trust what you have. They trust you as a person. And then you just need to focus on that. So yeah, you know, this year that's kind of really been my motto and I'm glad you brought up systems as well, because yeah, that's a really, really critical because you're one person I feel like we're just one person and we really have so much to do like, like the podcast has all even like your, your, your yoga class, right. Your face yoga, go class, just one class. And there's so many things where you to organize. So yeah. Systems, I definitely.

Liz: (40:33)
People think it's easy, right? They go, oh yeah. she just appears on the, on the zoom. No, no much. So I mentioned investing in systems and apps, but if you don't want to do that yet, then I would suggest get a virtual assistant. So someone on fiverr.com and get them to do it for you. Oh, you got to trust them. And then you're going to set up a system so that they do it the way you want it. But you made sure that they copy you on everything. So whenever they, especially when they're client facing and sending out reminders to people or whatever, copy you in, so, you know, what's going on, you, you can jump in at any point.

Sharon: (41:11)
Yeah. Those are great ideas and things that I've also been implementing as I've built up over time. So I, yeah, I, because it's just me. And so I use a lot of tools and I use virtual assistants for sure. Because as a full-time working mom, I really, because the time is more precious to me. It's worth it. The time I don't get back money can always be back. So that's the thing. I always think people get reversed. They think money is finite, and you're going to run out. But no, actually time, you're going to run out of time. You don't know when you're going to drop it. And that's it. I mean, I know I sound, I'm very direct, but that's the truth. And people forget that. We take it for granted that we're going to wake up tomorrow morning. We take it for granted that we're going to have the time we take it for granted. I just have to do this now. And I'll deal with my passion and my purpose later. Right. And then, because right now I've got a money because I'm running out of money.

Sharon: (42:05)
I mean, I know there are very practical concerns, but I still believe sometimes, like, when you pay attention to the things that bring, like, make you come alive, like you talk about like your purpose, your passion, doing things that you're really good at. You really love. Like, I can see how, when you talk about face yoga, that's a different energy about you when you talk. I mean, you may not see it, but for me looking at you, when you talk about it, your face, the way you look and how you talk about is different. And it's, I see that in a lot of people and it's, it's very sad sometimes then they go back to, okay, now I've got to go back to the job. And then the energy just dreams then. So this is what I mean like that. Yeah. I mean, I mean, I don't know where I'm going with this, but I'm just trying to say though, just don't forget that the time is really the finite resource that we have here.

Sharon: (42:54)
And the money is just a matter of, we need to really be really creative and really think a little bit differently, more resourceful. And the money is there. It's just for us to go and figure out how to make it actually.

Liz: (43:05)
Yeah. But anyway, I just want to touch on one small point. So you talked about time is money, and it's true because in sending up these systems and paying somebody to help you with it, as in the case of a virtual assistant, you're actually saving money and time in the long run, because you're able to spend it on more value, adding activities. Yes. That other people can't do. So designing of it, and that will bring you more time and more money. So do you know what I mean is that by spending the money to get help, you're able to make more money to not, not only pay for the help that you paid for, but also to put more money in your pocket because you have focused on the value, adding activities, that's going to help you to turn out more.

Sharon: (43:57)
Yeah, yeah, exactly. So whenever I find myself getting stuck in repetitive stuff, I'm like thinking, okay, how am I going to outsource this? I mean, it's like the same thing you do every single week. Oh my goodness. This is going to be the thing that I need to figure out how to outsource it. Yeah. So, but then things like the content bit, the connecting, the marketing, the talking to people, that's something that I don't outsource because that is really the relationship building part. They are connecting with me as a person and I'm connecting with them as a person. So that's the part that I would rather spend my time on then, like I did another podcast episode. Yeah. So I'm so glad we got on this topic because then I was going to ask my kind of like, I guess my final question for the interview, which is this whole idea of financial freedom and everyone has got a different idea about what financial freedom means to them. I'm very curious to hear what financial freedom means to you and yeah. Basically what you think about it.

Liz: (44:51)
Yeah. So I, I may a differently, but to me being financially independent is really having a very clear plan to get to where you want to go and done for that, for me, that means being care on how much it's quiet for my family and I to live and then make sure that I can cover that. And also ensure that we all have a very good health insurance plan to cover for any emergencies at medical and hospitalization. And beyond that, that's really it. I read somewhere that you should always aim to live below your means. And I really take that to heart. I read that a long time ago, so I've always lived a very simple life while also just having a cheat once in a while. So personally, I believe it's very important to be disciplined in managing your finances. So we need to just have a very clear plan in place. Buffer for about six months, ideally for a year, for any to cater for any emergencies. And then if you've got any cash left over, then you can consider investing it.

Sharon: (46:02)
Yeah. So how would you, I mean, what advice would you give to someone who is looking to put that in place for themselves? Like where would they start? Right. Because of course, for some people do like paycheck to paycheck or the effect, very little buffer. Would there be anything that you think would be a priority? Yeah. So I know me sound quite onerous, but I actually have a ad it's called money and all, and White's kind of a fun, little app, very easy to use. And you just record your expenses.

Liz: (46:38)
It is very, very simple. All you do is just, you know, if you go out to the supermarket and you buy something, you just key in, okay. $5 to today's date, which is what the date will to be today. And you categorize it, it said groceries buying, but then you go out and you have the lunch and just recall, oh, I spent $5 for lunch and so on. And so everyday, I mean, you're not spending a whole, you're not having so many transactions, just maybe three or four and you just plug it in and you look at it. I mean, it's, it's a way to really monitor what goes in and what goes out. So from there you get a good sense of how much you're actually spending in a month and you can decide, Hey, this is fat. I don't really need this. If I spent less on this, I could give my family a treat or this other things.

Liz: (47:28)
So it's all all about checking balances, right? Which kind of goes back to, first of all, decide what kind of a life do you want to need? What is fulfilling to you? It may not be fulfilling to me. What makes it fulfilling is I have enough to live on, but I also have enough to give a treat once in a while to my family or to my friends. It gives me a lot of joy to buy a little gift for a friend. So that's, to me, it gives me a lot of joy to have a massage once a month. So put down the staff, it gives you a lot of joy, but also be very aware of what kind of standard what's the standard of living you really want to live. Right. So when you're clear on that, then you can start filling up, just deciding how you want to spend your money and how much money you really need. So I don't know if this is, I suppose, it's back to planning again. So how much do you really need? And then we'll get plan to make sure you speak to it, then that will give you a set amount of savings every month.

Sharon: (48:32)
Yeah. I really, really liked that you touched on this and the idea that what's fulfilling for you may not be fulfilling for me and it is okay. So that's the thing about money, right? And that's why, I mean, that's why I talked so much about this idea of the relationship, our relationship with money, it's going to be different for everyone. And for sure, I do also encourage tracking. That was how I also started in terms of putting down exactly what you're spending on and then even going a little bit beyond that, which is what you talked about, which is to look at, Hey, you know, I don't really need that.

Sharon: (49:05)
That doesn't really bring me a lot of joy at that moment. It seemed like a good idea for like five, 10 minutes. And then after that, it doesn't really, but then maybe the me having a little bit of savings to then give my family a treat makes me feel so good. It makes me feel so happy that I'm able to do that. And then over time, you, you won't be conscious of this if you don't track, because if you don't track, then you're unconscious about your money, because then you just, oh, this looks interesting. And then I will spend it and then I will buy it and then it's gone. Right? And then you still feel deprived. And that's why you cannot stick to a budget because you're going to end up on a category, completely busting the budget because you know, you're unconscious about it.

Sharon: (49:46)
Right. But when you're very intentional, like you say, you're very conscious. And then over time you start to see certain patterns emerge like, oh, actually I don't really need like new clothes every month. Right. I'm very happy wearing the same thing five days a week. And know what I really like when I travel, I must stay in a really nice hotel. Or maybe when I go with my family for a meal, I like to bring them out for a nice meal, every for. special occasions or whatever. And that's when that is really, when we talk about, we know we're very clear right. About what our real needs are. And we actually, we don't have to deprive. Or in fact, we shouldn't, I always say like, and Karen McCall learned this from her. We shouldn't be depriving ourselves of the true need. Right. Because when that is not met, you're going to be in a constant state of deprivation. And that is when you end up in a lot of very, more unproductive, unhealthy behaviors elsewhere in your life is going to pop out. Yeah. So I'm really happy that you brought that up and that, that idea of financial freedom, it's not the same. I mean, and it's not the same for everyone. You know, what we spend on doesn't necessarily mean it's the same for everyone. So I just wanted to point that out. Yeah.

Liz: (50:57)
And we just want you to highlight meant to put things in very clear perspective. Before I started trucking, I spent a second a month and after I checked, I spent half the amount. Yeah. So that's one thing. So if you don't track, you will tend to overspend. And then the second thing was the more important part, which you're touching on, which is the joy that comes out of it once you know where you're going and you spend on the stuff that gives you the joy, that's when your life becomes a lot more intentional.

Sharon: (51:27)
Yeah. Yeah. Love it. Thank you so much, Liz. I'm also like I'm watching time. So I know that we are, we're coming to almost an hour here and I want to be respectful of your time. Is there anything else that you think that is important for you to bring up before we close off the interview? Any last points that you think it's important that we don't miss out?

Liz: (51:45)
Just one thing you were talking a lot about financial freedom, but I would say beyond financial freedom, don't forget to nurture the relationships you keep with your family and friends. These are really precious and it goes well beyond what money can buy. So just enjoying a great meal or a great conversation with a loved one or friend is priceless. So don't always think about money. I know money is important. It's practical. We all need money to do the things that we want, but it's not the be all and end all. So for me, it's important to work towards having all areas of your life in balance. Because if you don't, then you're going to need a lopsided light and you're not going to be completely happy and fulfilled.

Sharon: (52:29)
Yeah. It's such a nice way for you to end off the interview list. And that's why I have this motto as well. Right? Money is the portal to your soul. And a lot, a lot of times people don't associate money with spirituality. And I don't mean spirituality in terms of religion. I mean, in terms of who we are, because we, money is easy to think of in terms of like you sit right. Very practical terms, but it touches all parts of our lives. And sometimes I will push people a little bit further. Okay. Yeah. You want this amount of money for what? Right. And why is that important?

Sharon: (52:59)
So what do you want to do with that? Or even if it's like, oh, I want to buy a nice fancy house. Yeah. For what, why? And then when you go a little bit deeper, a little bit, you, but it's always something nonfinancial. It's always something intangible. It's like, I want to provide safety and security for my family. I want to be a good mom. I want to be a good provider. I want to be a failure daughter or son. I want to, it's always these other things that like, exactly like what you pointed out. It it's, it's so much more than just the tangible dollars and cents. And that is why I always say money. So it really is like, it's like a gateway, you know, we think it's just this. And then you probe a little bit deeper and you realize it's so much more than that.

Sharon: (53:35)
And yet we let it touch so many parts of our lives without really examining it or being conscious of it. So I'm, I'm, I'm so happy that you use that as the kind of like the point to conclude this interview is such a nice way to end off. So I wanted to say, thank you so much, Liz, for your time this morning, I will put the links to the face yoga for sure. And definitely our coaching program. And by the way, are you also like providing your kind of consulting services as well for the marketing bit that you were doing? You're talking a bit before.

Liz: (54:08)
Yeah, so I do finance consulting and so far my key focus has been in FMCG. Yeah. My background has been in working for a lot of the big blue chip MNCs. So check, check me out more my LinkedIn profile. Great. Yeah, that was going to also be my next question. So we'll put all the LinkedIn profile, um, all the links as well on how to connect with you will be on the show notes. So people can go and find out a little bit more about you and maybe get in touch with you. So thank you so much again, Liz for your time. I really enjoy our chat. We talked about so many things. I thank you so much for coming here today. Okay then. Bye bye

Liz: (54:45)
Thanks Sharon. Bye. Bye. Bye.

Sharon: (54:52)
Thanks for listening. If you liked what you heard, please leave a review on whichever part podcast player you will listening on. It really helps me further. My mission of helping more people realize their highest potential and live rich fulfilling lives. Don't forget to hit subscribe, to be notified when a new episode is released each week, finally download the worksheets and check out the resources for the episode and most importantly, practice what you learned so you can transform your life. I'll see you in the next episode.

Sharon: (57:43)
If you’re wondering how you can even begin to turn your passions into profit, then I’d like to invite you to join my online course and coaching program, MOMS WHO PROFIT. This is a program I created to teach my 3-STEP PROCESS to help you figure out how to get paid doing what you love. Head over to momswhoprofit.com to sign up. I hope to see you in the program!


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The Financially Free Woman Podcast Host


The Financially Free Woman Podcast was launched in November 2020 during the COVID-19 pandemic to share the stories of everyday people making a living doing what they love. While training her students in leadership and mental resilience, Sharon noticed the rising level of financial stress and anxiety experienced by many of her students. It dawn on Sharon that this was an opportunity for her to share how she overcame her own financial anxieties triggered by her personal experience with a 6-figure business debt and being let go from her job as the family's primary breadwinner. She began sharing everything she learned about mastering not just the practical side of money but also her mindset around money. Through this work, Sharon began meeting and building a community of women creating and living their dream lives. The Financially Free Woman Podcast is a collection of stories, practical tips and strategies to help you discover your passions, and use them to make a lucrative living. Imagine a life where you spend your time doing what you love and getting paid well for it! That's exactly what these women featured on the podcast are doing and they tell you how! Get inspired and start creating your own your dream life!


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