In this episode, I speak with Natalie Sisson. Natalie is a New Zealand entrepreneur, three times bestselling author, speaker, host of the ‘Untapped’ podcast and handstand lover.
After ditching a successful corporate career and co-founding a technology company, Natalie decided to monetise her humble, 6-month old blog, The Suitcase Entrepreneur, into a multiple-six figure online education platform back in 2010.
In her efforts to continuously innovate, Natalie, the OG of digital nomads, turned that content and knowledge into 8 different revenue streams including digital products, courses, workshops, international retreats, and coaching. These days, she’s passionate about helping women tap into their potential and get paid to be them, so they make an income and impact, simply by being them.
Listen to the episode as we explore Natalie’s journey and find out how you can make a living with your talents and passions!
Main Website: nataliesisson.com
Book Website: thefreedomplan.co
Episode mentioned ‘When Too Much Change is Dangerous
Hi and welcome to The Financially Free Woman Podcast! I’m Sharon and I’m the creator of this non-financial, financial podcast about money and how money affects the work you do, the relationships you have and your ideas about freedom. This podcast is all about discovering who you really are and what you’re meant to be doing with your talents. This, to me, is your path to financial freedom - where you get to spend time doing what you love, get paid for it, and make a difference in the world. In this podcast, I also interview women who are doing exactly that - making a living with their passions, because you CAN have passion and profit. I do this in the hope that it inspires you to take the steps to turn your passions into profit. Thank you for joining me on this exciting journey. Let’s get started!
Today's podcast is with Natalie Sisson. Natalie Sisson is a New Zealand entrepreneur bestselling author speaker host of the untapped podcast and lover of handstands and dogs. Her mission is to help women entrepreneurs leverage their unique set of skills, knowledge, and experience to get paid, to be them and make an income and impact they desire simply by being exactly who they are. I'm really excited about today's episode because Natalie is someone, one of the first people I got knew about and learn about when I first started my journey on becoming an online course creator and entrepreneur, I think it was like five to eight years ago when she was still running the blog, the suitcase entrepreneur, and it's a real thrill to finally be able to have Natalie on the podcast. I mean, someone I've kind of admired and followed from afar and finally have her on my podcast. So I'm really excited about today's interview. And we talked a lot in today's interview. I think you're going to find a lot of value. We covered a lot of topics related to being an entrepreneur, making money from your talents and skills. We talk about financial freedom and mindset. So all of these, I think you'll find really useful and I can't wait to share today's episode with you. So without any further delay, let's get to the interview.
Hi, Natalie's so nice of you to have you today on the podcast. I'm really excited. And for listeners of mine who don't know net leases, and I'll let Natalie introduce herself shortly, but I first discovered Natalie probably about five years ago, maybe even longer than that, maybe eight years ago, when on her blog, the suitcase entrepreneur, which I'll let Natalie talk about as well, but I'm really excited to have Natalie on the show here today, because I think we share a lot of common interests in terms of how we want to design a life that we love doing the things that we're talented with and, um, just being ourselves and then being financially free during that. So I'll let Natalie introduce themselves. So Natalie, would you like to tell us a little bit more about your journey, maybe going a little bit back to some of us who maybe know you from the suitcase entrepreneur and to what you're doing today?
Yeah. I'd love to cause it's certainly been a journey. Isn't it hilarious? I think I was just saying to you, that was like 11, almost 12 years ago when I started that business from a humble blog and just how times have changed my whole ethos back then was how do I build a business that I love that lets me travel the world and essentially have an amazing adventure, but also earn a really great income. So that's where the suitcase entrepreneur came about because when I finally figured out, oh, I could take this workshop that I'd run as a social media bootcamp for entrepreneurs. I could turn it into an online course. And once I had the online course, I was like, hang on a minute. I can do this from anywhere at the time I was in Vancouver, Canada, where I'd built up a lot of great credibility as a startup founder and had just really fallen into the blog with a passion for interviewing women entrepreneurs about how they got to where they work and specifically tech co-founders because that's where I found myself and I felt it was a very heavily made dominated industry.
So I've always loved interviewing women and getting the best out of them, just like you do and understanding their journeys and what they did, and then modeling off their success or finding some inspiration and their stories to apply to my own life. And it's so funny because I think once I realized I had that course and I could do it from anywhere in the world, as you probably know my story, I took off to Argentina on a one-way ticket and went, let's make this work and not knowing that along the way, I'd inspire hopefully thousands of people to understand how they could create more freedom in business and adventure in life. I think I've helped cause a lot of people to quit their jobs and, and started online business that was based around them and what they love doing. And as you said, their skills, their talents, their experience, and, and really making it something that they designed not that was designed for them.
So if they wanted to take time off when they wanted great, if they wanted to work, part-time fair. But if they wanted to have a purely online business and maybe even passive or residual income, great, if they wanted to have a full on active one with communities around the world and events. Great. And so for me, I really experimented over those years from probably about 2010 to 2016, with multiple different income streams to see what I liked most and what felt good and an alignment. Primarily my business was made up of online courses, digital products, then affiliate marketing, sponsorships, speaking books. And I've played with events and retreats and workshops because I personally love meeting people in person. So it wasn't enough for me to have a purely digital online business. I still needed that high touch kind of feel to actually meet my community.
And I still like pinch myself that that was possible for six and a half years while I was traveling around the world, like a crazy lady, never in one place for very long, at all, living out of a suitcase with very little overhead costs and very little that I needed to spend money on. And during that time saved a lot of money invested in property, which I'm sure we'll go into and just kind of set myself up in different ways. So it's been a real honor and privilege and a lot of hard work, but also always based around this idea of how do I have more financial freedom and freedom lifestyle Freedom.
Yeah. So that sounds really nice. I picked up on something. I just wanted to ask you a little bit more about, which is this idea that I see you talk a lot, a lot about it as well on your website, a little bit about it, at least about how, what feels right. So how do you know, you know, after having experimented and we talked about how all these different things that you were doing, how do you know what's right? What feels right? Sometimes I think that there is this, that feels right, but maybe your head is telling you that doesn't make a lot of logical sense. Do you ever have that? Having to reconcile that?
That's a really great question. I don't think anybody's asked me that before. I'm a big fan of testing. You'll get an intuition as well as understanding what your brain wants, because you probably know we have the full brains and our bodies. So the brain, the heart, the gut and the Yoni. And I think you've kind of got to listening to all of them. There's a lot of things that people will do because it seems bright or it's feasible, or it makes sense, but I've always been a big fan of if it doesn't light me up and put me in flow and really aligned with my genius zone or where I feel that I'm doing my best work, then why should I be doing it? And I'm not saying that I've not that admin and things that I don't love as much. And on my agenda, I just listen to them as much as possible or I outsource them or I build a team around the things that I don't love to do as much so that I can stay in the zone where I'm best because otherwise I don't feel I'm serving anybody.
I think that takes time to get to know yourself. And I think you have to be really honest. Sometimes we can follow the bright, shiny object syndrome or do something because somebody else is doing it looks really cool. So we give it a go and we stick with it because we think it's going to work, but I would far prefer to design your own path and still stick with things until you've really, truly tried and tested them and really sit with, does this feel good? Is this the right thing for my strength? Am I being of service when I'm in the space? Does it, is it fun? Is it exciting and more? Does it just really feel aligned? And I think it takes quite a lot of courage to sit in that space, you know, like, and really ask those questions regularly every month, every three months, which is where I think reflection comes in a lot for me, one of the products that my partner and I designed about four years ago is something called life pilot.
And I mentioned it because it really forced us to look at what are our big dreams and hopes and desires, which have always been a fan of the big picture visualization and long-term planning. But more importantly, how do you bring that into every day, little actions that take you there. And when you really start to dial down today, it gets quite interesting as to where you spend your time and what's important to you and what your priorities are. I just don't think that people give themselves enough time and space to really dig into that and ask those questions. And that space and time is where you come up with usually your best answers as to what feels good to you.
Um, and it's interesting that you mentioned live pilot, cause just before recording, I was just checking out the details of live pilot and sounds so interesting. It was really something I wanted to talk to you about. And maybe you could share a little bit more. I also, I really liked the idea that you start off with, you know, like your big goals for the year, and then you break them down into your quarterly and your weekly and then daily, what does it look like? And then taking those steps, every like small little steps, right? Every single day. And then at the end of the year, like, wow, you know, you've actually done all of these things versus people who don't plan. Well, most people don't really write it down or even make a plan. So what about, and I've always struggled with this as well.
How long do you stick with it? Like you said, how you just got to give yourself the time to try it out and then sit with it. And how long do you kind of try that out before you, sometimes you don't really want to make the switch because like, oh, maybe I haven't given it enough time. Am I just giving up on things and am I just going now for the next new thing? Should I stick with this a bit longer? What are you guided by in terms of, because you've had so much experience doing what you do, when do you kind of switch or fine tune or pivot? What, how do you make those decisions?
Yes, That's a good question again. I do find that I have to say now that we've done life pilot for four years, my partner and I, we've got some really good data and I'm not always driven by data, but you can't kind of deny it. You start to see these trends and patterns of, oh, look at that. Whenever I set goals around this for the quarter or this for the month, I tend to hit them whenever it's something like this, I tend to miss it or not progress. It'll not quite do it. So it starts to tell you some really good data about things that motivate you and that you should prioritize versus things that you probably put on there as a, uh, nice to achieve, but not really the thing that lights you up. So that's one way, I'm a big fan of the special blend of art and science, looking at the numbers, but also understanding your gut and what feels good.
But it's a really good question because I used to think that I switched a lot. You know, I have a lot of energy for topics I can dive in. I can create and still have a lot of static energy. But over the years, I've had to develop the finisher energy as well. Because when, especially when I was a solopreneur, there was nobody to finish up my mess or to take that idea and run with it. So it's been self-taught and I really appreciate having that skill set now, because I think if I hadn't developed that through integrity and being an upholder, which is part of Gretchen Rubin's story, four tendencies quiz, I realized an upholder. So I'll always finish something that I said I would, and I will always deliver on something that I promised to myself or to others, which is both a blessing and a curse most of the time.
It's a good thing. So, but an answer to a question once again, I think that has allowed me throughout the years, even though I've been able to switch projects or morph and rebrand, and like I am now an under my own brand. I'm no longer the suitcase entrepreneur. My life has turned 180 degrees. I don't know about, of a suitcase. I live in a beautiful lifestyle property with my partner. Our dogs were specked offers kid. It's like totally different to being a free spirit of digital nomad, but it's been quite intentional. And I think I've actually stuck with a lot of things. And I think the true path to success is consistency. So in answer to your question, how long do you stick with something it's very unique and individual teacher person. But one thing I would advise nobody to ever do is just to constantly change and give it like a month or a week or two weeks or even three months, sometimes three months can be enough to get a good rate on how is this failing and making any progress.
And is there momentum and are people reacting to this? This is more from sort of a business perspective or a project or a creative idea, but I do feel that people pull out of things too early and they give up when they don't see momentum or when the going gets tough or, and the end, in addition to that, they don't try and change any small things. They don't go, maybe my messaging is wrong or I haven't quite got the right niche or I'm not really understanding the problem. They just go, oh, nobody's interested. I'll try the next thing. So it's a tough question to answer because I think longer than you think it should be, but not as long as some people do who stick with something for two or three years. Like if you're, if you've been really sticking with something for a couple of years, you're not profitable or you're hating every minute of it, you probably should have can that one quite a while ago.
But if you've just started on something in the last month and it's still not got traction, give it some time. And I think the really great results, and you probably know this too, do come from consistently taking action and layering, all that consistency on top of each other. It's like the overnight success that took 10 years as a combination of constantly turning up, putting out great content, continuing to show up, to give energy, to put in energy, to deliver and slowly but surely people see that they see the consistency. They know they can trust you. They know that you're there for the long run. And that's when you start to build momentum, just probably like your podcast, you don't put out four episodes and expect it to be a hit, but after a year of consistent, great podcasts and interviews and content, people start to know like, and trust you. And that's where you start to see momentum. I canceled it because I feel like it's longer than people think.
No you did. You did. And I, you said a few things that gave me a few ideas. I just wanted to add on to that just from my personal experience as well. And it kind of links back to you, seeing how you've got to have the courage to be really honest with yourself about yourself, because for a, you know, I've been at this, I've been kind of side hustling for, I think since I started probably in 2018, so that's what 18, 19 20 to three years. And I always had the intention to go into it full time. But then I realized that actually I'm, I still really like what I do at work. There are certain aspects that I would feel I would feel like, oh, I don't really want to let go of that. And so, like you say, creating your own way, you just have to figure out what is right for yourself and figure it out yourself.
And the other thing that's kind of relating to your point about being honest about yourself was that, you know, I used to think this is not working. It's been three years and I'm not transitioning into the side hustle into a full-time thing. It's not working. And then as I started talking to people and testing out my messaging and learning more, I realized how little I was actually investing in it and no wonder, right. That I'm not getting the results that I was expecting to see. And then it might seem like, oh, well, three years is a long time. Like my husband always says, it's been three years. What are you doing? And then I realized that, oh, I haven't put in as much as like the consistency you talked about. Haven't put in as much as I thought I was and I wasn't putting it in the right places.
And the messaging wasn't very clear. And like, you see the niche. I was still trying to, it was just evolving as I was learning about myself too. So it does take longer sometimes I think that then people expect it to, it can, I mean, it's not like as if you try it for a month and two months, and then it's everything kind of clicks in. It's kind of like an evolution. So I just wanted to say, yeah, what you said is so true. And I wanted to add on to that with my own personal experience as well.
And if I could add one more thing on top of your experience is that this might sound like a long and arduous to people, but nothing great was built overnight, but also the flip side and the benefit of that is all that work that you did upfront with that consistency and keeping edit will pay off for years. Like people still know me from the suitcase entrepreneur, even though I don't blog on there anymore and all that credibility and Goodwill and integrity that I built up during that business still sticks with me now and opens doors and creates opportunities. So it's not like you have to do all that work and it doesn't pay off at a few stick. It stays with you forever. I mean, you can capitalize on that for the future. So just wanting to put that out there for people who are a bit like really the sounds like a lot of hard work it is, but it's also fun. And then you build it and you layer it and it has amazing ripple effects for you and your business and for the people that you want to impact.
Yeah. And in fact, I think it's quite nice that you show how you, you also have evolved because of the different seasons in your life and you've made it work now you're at different stage in your life and your business has evolved as well. And I thought maybe you could tell us a little bit more about the stuff that you're doing now versus what you were doing to this accused entrepreneur. You just finished the summit, haven't you. So maybe tell us a little bit more about that.
The crazy thing is I think when came back to New Zealand finally, to sort of settle and see how I felt after being away for over a decade, it felt right. It felt like time I had done an immense amount of intense traveling, as you probably remember, 70 countries, just never being in one place for more than kind of like a week or two at a time. And I think I was just tired. Actually. I was very much ready to come back to my beautiful home there and of New Zealand and I was ready to build a community on the ground. In-person versus just online. I love online community, these, and I've always built them, but I really was hungering and craving for community, friends around me and peers that I could actually see in person. And I was curious about what it would look like today, feedback back home and see how that felt.
And it was quite intense, intentional about my move back home. I met my partner after being quite intentional about finally putting it out there that I'd like to meet somebody because when you're traveling the world that also meet a lot of great people, but the longevity of a relationship is a little bit harder can be done. And then very quickly we knew we were sort of right for each other. And we, I think also when you're a bit more mature, you kind of know when, you know, and we decided to buy this amazing property, not the one Moran, but another one, one valley over, we got a dog, so adore dogs and I've always wanted one. And suddenly I found myself, I remember it because I also took a business sabbatical three months and I was like, oh my God, I'm a stay at home puppy, mom, how did I go from the free world, spirited traveling around the world to being in a relationship at home, looking after a puppy who's biting at my feet, what's happened to me and taking the time of work.
And I think it was just, it was a bit too much change all at once. I've actually podcasted about it. That all those things, the quiet full-on, they always say that if you're getting married or divorced, if you were getting a new job or leaving a job, or if you're buying a house or selling a house, each of those things in themselves are some of the biggest changes you can make in your life. And I felt like I did them all at once. During that time, I took a good three months sabbatical and I really did just do like a, an audit of my skills of my experience, my business today of all the things that I loved, of some of the things that I wanted to drop. Some things that I was curious to learn about and now try, and I didn't have all the answers and that's actually how life pilot came out of it because I felt quite lost for the first time in my life.
I didn't have a big goal. I had accomplished so much of what I wanted to do. And I'm just mentioning this for people who might feel at this place, as well as every so often, we have these big life changes and I think we should embrace them, embrace the discomfort of not knowing about watch it, the next thing, but really giving yourself some space and time to feel a little bit uncomfortable and lean into what you'd like to do next and how so you'd like to grow. And from that life pilots, I said sprung up as a, a tool and a methodology that we used and then released as a, a course for people to use and hundreds of people have. And it's been really beautiful to see. And from there, I was like, okay, this is still my strengths. It is helping people take action on their dreams and dialing it down into what do you need to do now?
And still having a love and passion for business is where my new brand came from, which was really just nataliesisson.com, where I wanted to talk more about I've done all this stuff, but here is at the essence of what has made me successful and is what has made my life abundant and is what allowed me to focus on freedom, both time, money, and lifestyle. So I sort of picked up those threads and probably went around the perimeter, dancing for a while, trying to sort of work with what I had, but create this new path. And it wasn't really honestly until about 18 months to two years later. And I'm, again, being really honest about this because it was kind of a long slow journey before I figured out actually I just want to work with women, which I started out working with and had moved back to, and I just want to help people make more money, make more income and make more impact.
And once I dialed in my mission, which is to help a thousand women to 10K a month and contribute at least 1% of that back to charities that have a ripple effect on other people's lives, everything kind of became clear. So it took quite a while to find that mission and my why. And from this spring oldest, goodness about, wait, how do I niche even more to help coaches consultants, course owners, product creators to make more money by layering their revenue streams and really understanding what lights them up and how they can build a business that is designed by them. So it's been a journey. And I finally feel like I've found my new niche as a monetization coach. I call myself just so that people are really clear that's my expertise is tapping into people's potential and showing them how they can get paid to be them. And it's certainly been a journey and I'm always happy to be transparent about that because it wasn't like I just went, oh, here's the thing. It was quite painful and arduous. And, but I think if I hadn't gone through that, if I hadn't done the reflection and being introspective, I wouldn't have come out this side where I am now and I'm really starting to grow and thrive, but I think all those experiences make it that much more rich and rewarding.
Yeah. Thank you so much for that transparency. I think that's very, very valuable what you've just shared. And I actually think that experience is probably more common than the kind where you just wake up one day and you know what you're going to do because I've spoken to a lot of women entrepreneurs, right. Or women who are actually doing what they're really passionate about and trying to make a living out of it. So I'm doing it as a side hustle. So I'm doing it as their main hustle. And it's, that's really the more common story that we don't really hear so much about because by the time we hear, it's kind of, oh, it's all developed and it's clear and it's focused. And then this is the niche. This is what I do. But that process of discovery and even myself as well, it came out of struggle.
Right? It comes out of like some, something that we struggle with. We're unclear about. And it's nice that you talked about how live pilot, which by the way, all of these things that you talked about, we're going to put in the show notes, the podcast episode, I think I'll get that from you as well. So people can listen a little bit more interested in that journey as well as live pilot. For sure. We'll have that as well. Because I started this whole podcast in November, 2020 because was doing a lot of training on mindset and resilience. And a lot of the students I was teaching were talking a lot about financial stress because of the pandemic. And a lot of them have had either lost their jobs or were at risk of losing their jobs. And they were kind of at that point in their life, like you said, I don't know what's next, it's uncertain, but I need money to support my family.
And so that was causing a lot of anxiety and I just wanted to share stories about different people, right? Like you, how you've figured things out and how people are helping other people who are struggling with this. So I think it's really a pro like the perfect, nice timing that you talked about, that, that it's not always going to be like, you're so clear about it at this point, but like you said, to lean into it and to figure out what's next. So for sure people check out life pilot, I'm sure that's going to help you to figure things out. Yeah. So I wanted to ask you as well, since we talked about the pandemic and COVID, you know, how you talk about how you always did like the face to face, although you've always been in the technology well, in digital, how has this COVID thing kind of affected you and what's it like for you going from in-person and digital and how are you dealing with that? Yeah, just curious.
Well, fortunately for those who can hear my accent, that I'm in New Zealand, we have had the best run. Like honestly, I feel eternally grateful every single time. I look at my friends around the world of which I have many and all across the world who have been locked down for a year or more and doing it tough. We really had it for sort of two months. And since then, we've been pretty much living normally, which I know is not the case for everybody else. So for that, I feel eternally grateful. But interestingly, during lockdown, I got down to work and that's actually where I came up with my best idea of the 10K club, which is serving women who want to earn 10K a month or rise to five figures and have 10 X growth in them. So I actually use the lockdown to get inspired about how do I take all this knowledge and experience and what is my next offering.
I really wanted to have a membership. I wanted to have a club. I wanted to create a community. So I kind of sprung into action to create another online community that I know I could also take offline at some stage in the future was retreats. And I was surprised actually at a time when so many people were losing their jobs or dramatically reducing their income, that they were these women who were prepared to step up and invest to grow. And it really proved to me that during any kind of crisis, there's always still opportunity. There's a lot of tragedy and there's a lot of heartache and there's a lot of loss, but it's also an opportunity to reinvent yourself or pivot or find new ways to do what you've been doing. And so in many ways it was like one of the best things I ever did.
It kept me sane. It kept me focused. I took that time once again to reflect and look at what people have been asking me for and launch it. I really didn't know how it would go. And it got amazing uptake and we just celebrated a year anniversary of it. So during that whole time, I think, as you said, people needed connection more than ever. They wanted community. They to feel supported, accountable, be coached and people had a bit more time on their hands because they were at home, locked down. So in many ways it was a really great time and it really kept, as I said, it kept me saying it kept me on purpose. And it kept me feeling like I was doing the work that I was meant to do and making an impact. And then as we came out of lockdown here, I was still able to connect with our peers and our community.
We have a pretty awesome community of entrepreneurs right here in the valley that we live in and take it slowly in terms of venturing out again and being intentional. I think for a lot of people who went through lockdown, they've appreciated, who's really important in their life and what's really important in their life. And I know a lot of people who loved not having all the activities and events and things that they had to go to because they said they would and rather came out of it going actually, what do I want to do? And who do I want to spend time with? And I think that's just as important in your own life as, as well as in new business. So I hope that kind of answered your question. I think my personally used it really well. I mean, it was initially very tough and for so many people, including myself, but I just decided to focus on what I could do. And I also wrote my book during lockdown, which was again, a bit of a savior and something that was very cathartic during a pretty tough emotional time. I've seen so many people suffer around the world. So I'm the type of person who will take tragedy university and try and learn the lesson from it and do something positive and empowering.
Wow. That's cool. What's, what's your book about?
I actually have to say it's called Suck It Up, Princess. Okay. It's pretty cool. And it's actually real life strategies to be the heroin you already are and have the money, success and life you deserve. So it's, um, personal memoir parts of help. It's definitely a different kind of book to the two business books that I've written and it's being super well-received. It really is a book about how do you empower yourself? How do you choose you, especially as a woman, how do you choose self care and compassion over the other things? And also, how do you choose yourself? How do you charge what you're worth? How do you ask for what you want? How do you step up and take life by the horns? And I did delay it a little because I didn't feel Suck it up Princess coming out in the heart of a lockdown when people already sucking it up was ideal. So it came up and just last month actually on April. And it's been a real thrill to see a different kind of book for me, go out there with a lot of personal stories, a lot of transparent stories about failure and heartache. And, but also just a lot of things around the mindset that I developed around triathlons and cycling down Africa and just to sort of show people what's possible when you align with a, you know, a strong mindset and go after the life that you want.
I really want to talk about the stuff you talk about, which is the financial freedom pot, but you just mentioned something. I just have to ask, tell us a little bit more about you being a triathlete. Cause you just talked about how that I'm very into the mindset thing. So how did that help you develop the mindset that you have? And I have so many questions, like even like the book, I think I've always put writing books, it's like a whole ordeal itself. So you have so many books and yeah. But if you could talk a little bit more about this idea about the mindset, how that's really helped you that would be cool.
That was really cool about writing my book actually was looking back on all the experiences I've had from teenage years right through to now and how many times my mindset has kind of just been the, the winning formula or the thing that has got me through it. And I do really credit being from a very young age and to sport. I loved competition. I loved teamwork. I liked individual pursuit sports, but I typically really liked teamwork. Um, playing ultimate Frisbee, tennis, netball, all the things and triathlons are very personal pursuit, but they're also kind of a community thing once again, because you're, you're only really competing against yourself and you need an incredible amount of willpower and strength and determination and courage and just like gung ho attitude to complete them. So I think it made a huge and tremendous difference, especially for my business during that time.
Because when you grow as an athlete or when you push yourself and stretch your limits and your boundaries, it proves to you that all of those are just either reasons or excuses or things that we can push through. And then I think what it starts to do is ripple into your own life and business. Oh, I think I can push here. And I think I can go even further here or maybe I've been playing it a bit safe or maybe I've been backing off here. So triathlon for me was something that I just really wanted to pursue and give it a shot. I'd always wanted to do a half Ironman or I think I should Iron woman. And so that was my goal. And I tried for about 18 months doing a bunch of triathlons leading up to that and then competed and finished the event.
So that was my big, my big mission done. But along that way, I really think it helped me from a business front, from a confidence front, just all the ways in which combining, you know, strengthening your own mind, body and soul helps you strengthen in every other area of life. So I highly recommend, I don't think you have to do triathlons, but pursuing something right. That it does push you and stretch you and show you what's possible is incredible. And I think that's why it's quite addictive to a lot of people because when you first start, you couldn't run many Ks and biking was hard and swimming was tough. And then by the end of it, you're doing something that takes you like four or five hours or six maybe, and you're running a half marathon and cycling on it, or however many Ks, it was now 90 or something ridiculous. And then swimming for one and a half K. And you're just like, how did they, how did they do that? Oh, and then you see that it was all about consistency, right. And upping that every time. And it's the same, same principles apply in life. So I'm a big fan of having a pursuit that moves you and drives you and pushes you and stretches you because I think you benefit and everybody benefit.
Yeah. So cool. Oh man, I'm just, I did a half marathon and that was my, that was my peak, but I can kind of relate because my daughter was, we were just talking about triathletes yesterday. She was saying, how do people do that? How do they like run and then swim and then bike and you know, consecutively, right? It's not like if you can do one every three, like once a day, you just do it all in one. But I find that that's also the same. I think that kind of translates into the goals we set for ourselves in our business and in life is kind of like the next thing. And then you've accomplished it. And then along the way, you've grown along the way you've encountered challenges and you realize, oh, maybe it's just, I could learn from this. And it's just a different way.
Yeah. And I'd love to hear some of the other answers from your interviews on here and yours, but for me, I've always said that freedom has the ability to do what you want when you want with who you want. So financial freedom is kind of the next level of that. It's being able to take time off when you wish put things on hold, afford the things that you'd like to be able to help friends out, be able to invest in charities, organizations with startups, without questioning. Is this something I can afford and more importantly, being able to stop and enjoy it will not stop, but you know, enjoy your life just as much as what you're working towards. If I go even more into that definition for me, I think for me to be mortgage free would be a big part of being financially free and having six months to 12 months worth of income or salary for a year runway at any time, if I chose to take time off.
And I think this upcoming baby has really helped my partner and I to live pilot to the max and look at our financial freedom and what we want out of it. And when do we want to have our property paid off by it? When do we want to build more dwellings on the property for more income and whose we're both taking time off from our businesses and how will that role and having a business that will support you no matter what. So what's the sort of definitions within that. But for me, yeah, it's not actually about so much having all the money in the world, but knowing that your major debt to kind of taken care of anything that you're doing is adding abundance and income to a life that you can then invest into other people or into other activities. So yeah, I have invested in properties since I was 21. I've also currently been really getting into crypto investing and share trading. I'm just like, I love, I like the idea of building up your revenue streams so you can earn more income and become more profitable. And then I really like, how do you turn that into real true wealth through avenues like investing or investing in property, investing in yourself?
Yeah. Cool. Yeah, I think it's just the idea that, I mean, for me, it's just the idea that you don't feel trapped in a situation where you don't want to be in whether it's like in terms of time or the people you're around and the situation you're in and just having options and having choices, not necessarily also, like you said, not necessarily having like an unlimited supply of money because that's not really realistic. I use the thing that way. It's like, oh, what did it be nice if I was financially free? And that meant that money would never run out and it would be on top and I don't really need to think about it, but I also think sometimes the freedom comes from our ability and consciousness to choose like consciously choose. And that's the freedom of choice and knowing like the clarity that if I choose this, it means this. And if I choose that, it means that, and I'm in a position that I can choose this or that.
That would be boring. Also if we had, I think it would, if we had all the money on to play with, we wouldn't wouldn't have anything to drive for or to accomplish or to aim for. And I think that would be really disheartening in many ways. It might sound really great and it might feel good, but I feel like, what would you, I don't actually really love spending money on stuff. I will spend money on experiences or on other people, but I have to, well, I like making money and then I like investing it. And I like seeing how you can compound it and do cool things with it. But if I had all the money in the world, I actually think that it would be, yeah, it just wouldn't actually be fun. No, it would be almost the opposite. And I think there's a lot of burden that, that comes with having too much wealth, but that said, I'm all for women striving for having more and earning more. I love it. And having more money, I want people to have positive conversations about money, talk openly about it, have ambitious goals, but I think being so wealthy that you never have to worry about anything actually would take the fun out of it.
Yeah. And, and even so, because I'm reading this book now, that's really quite interesting. I don't know if you've heard about it's called cycle cybernetics and it was written by a plastic surgeon and he talks about the idea being that sometimes you can change the cosmetics of people and sometimes you do see a dramatic change in their whole demeanor and therefore the actions and the outcomes. But sometimes despite changing all of that inside of them, they still have emotional scars and they have an from that and despite looking so beautiful, they still live very dysfunctional lives. And then they still take like very weird actions that don't get them to where they want to go. But the point just being that, you know, as human beings, actually, we are wired to be called seeking. We are wired to progress we're wired to achieve. And I've actually experienced a certain period in my life much earlier in my life where I really didn't need to worry about money.
And I had really didn't need to work, but I found it, like you said, it actually, uh, it's counterproductive. And I just felt like I wasn't happy. I wasn't fulfilled because I was directionless and there was no purpose and meaning versus now, even though sometimes I complain about how, oh, you know, I'm like the breadwinning mom and the burdens on me, I burden, but I kind of turn it around to say, look, I'm in a position where I am so grateful that I can provide a good lifestyle for my family. And that kind of always puts me on my toes to think creatively about, oh, how, how am I going to like make more money and how am I going to invest my money better? And how am I going to grow my wealth? And like, I want to be able to transfer the wealth to our kids and all of that. I think that it's kind of like the growth that we experienced because of pursuing these things, mix it meaningful. I don't know if I'm saying like, it makes sense,
But it's a beautiful way of thinking about it. And yet that's why you see millionaires who have been philanthropists because they want to be doing something with their money and they want to be making an impact and they want to be involved. It gives them more meaning it gives them more purpose. And I think that's a beautiful thing.
And to your thing about the 1% like contributing 1% to the cost, because I've got friends who are very, very wealthy and they don't really need to really worry about working, but they're philanthropists and, and they, like you said, they, they really want to feel like, I think everyone wants to feel like they're contributing and that they matter in some way in this world. Yeah. So I think that's a really, really nice way to think about it. So. Okay. I'm respectful of your time. So Natalie, is there anything else that you think we missed and you think it's important for people to understand, especially with regards to the women that you want to speak to maybe who and help them to, how to monetize or with their talent and all of that or anything, anything that you think that we should cover before we call this.
By so quick, hasn't it, I've just loved the, the breadth of discussion. I do feel really passionately about women valuing themselves more and charging what they're worth. Then it's a big part of why I created the 10 K club as well to help women focus more because the money you actually focus on money, you often do have more of it. If you focus on where it goes and how much of it you have, it's interesting how that actually just creates more abundance. And so I'm really passionate about women knowing their numbers more. If they're in business or side hustles or careers, and how much profit do they have, how much income do they have coming in expenses? Because I just think it's important that we need to take responsibility for that independently, or if we're the sole bread winner and get excited about it. And don't wait for somebody else to kind of educate you on what you should be doing.
They're like get curious about the numbers, know enough to be dangerous, isn't the right way, but know enough to be financially independent and aware. And then, then start to seek out who you can have as mentors or as education to become more financially astute and on that path to financial freedom. Because I just, I, I personally would love to see more women earning what they're worth, and then being able to create that ripple effect in the world. And it's long proven that when a woman is better and has a great job or a career or a business, the contribution that she makes to the community over all in the economy is incredible. So I kind of want to leverage more of that collective power of women so that we're all doing more things and making this a better world.
That's really, really cool. I have one final question just because you said something and I just, I, it just came to mind. So with the work that you've done, what do you think are the primary stumbling blocks for women who are not earning as much as they should or their worth? And what's kind of maybe a quick tip on how people can overcome that.
Yeah. I do have a bunch of chapters about this, my new book, I'd say the primary issue and we all face it, is that am I worth it not having a great enough sense of your worth and your experience and your knowledge and your expertise and placing the right value on that? I think women are notorious for wanting to give, give, give. So we often give things away for free, or we give them discounted because we think people can't afford what we do, and we're actually doing ourselves a disservice and everybody else by doing that. So it does take working on yourself with, on your mindset and your money mindset on some of those money stories that you've been holding, some of that childhood trauma that you were alluding to earlier, it does take doing the work so that you can release yourself from that step up and say, no, I'm worth it.
Here's what I'll charge, but he is also the impact that I can make in your life. And if more women started doing that, I think we'd have a lot healthy, happy, inspiring women out there. So I do think a couple of ways to go about that, uh, investing in some of those things around money mindset, definitely looking back through your childhood, any stories you're holding onto and continuing to work on how you can improve yourself from the inside out, um, and educate yourself in those areas that you're just a little less knowledgeable on because knowledge when implemented as power.
Yeah, that's so cool. And we'll put the links as well to all those things that you mentioned, the podcast books, as well as your, your 10K club and life pilot and all that as well. Thank you so much, Natalie, for your time. Really appreciate it. I really enjoyed this conversation. I think we covered a lot and if we have more time with go so much deeper, so people, if you want to find out a little bit more, please check out in nataliesisson.com. It would that be the best place to get in touch with you.
Over the interwebs as Natalie Sisson and but I would love that.
That's so great. Thank you so much, Natalie, for your time. I appreciate it. Thank you very much.
It's been a blast.
Bye bye. Now.
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The Financially Free Woman Podcast Host
The Financially Free Woman Podcast was launched in November 2020 during the COVID-19 pandemic to share the stories of everyday people making a living doing what they love. While training her students in leadership and mental resilience, Sharon noticed the rising level of financial stress and anxiety experienced by many of her students. It dawn on Sharon that this was an opportunity for her to share how she overcame her own financial anxieties triggered by her personal experience with a 6-figure business debt and being let go from her job as the family's primary breadwinner. She began sharing everything she learned about mastering not just the practical side of money but also her mindset around money. Through this work, Sharon began meeting and building a community of women creating and living their dream lives. The Financially Free Woman Podcast is a collection of stories, practical tips and strategies to help you discover your passions, and use them to make a lucrative living. Imagine a life where you spend your time doing what you love and getting paid well for it! That's exactly what these women featured on the podcast are doing and they tell you how! Get inspired and start creating your own your dream life!